Harrow & Hope is a vineyard in the Chiltern Hills, making sparkling wine from Chardonnay, Pinot Noir and Pinot Meunier. They asked me to photograph their Blanc de Noirs 2019, and the brief was clear: the product images had to sit alongside their existing photography, which is very good, so they needed to look the part.
The brief
They wanted a specific set of shots: a hero image of the bottle with the label and the gold foil on the neck looking their best, the bottle with its gift box, and close-ups of the label showing the thermographic printing and gold-embossed text, front and back.
Why it is worth doing properly
Online, people decide whether to buy from a photograph. A clear, honest image builds trust and shows the product as it really is. In print, a brochure or advert lives or dies on the quality of its images, so it is worth getting right.
Photographing glass
Glass is one of the trickier things to photograph. It reflects everything around it, so the job is to control what the surface picks up, managing the reflections and shadows so the shape reads cleanly and the label stays sharp. The fine detail, the raised print and the gold text, needs careful lighting to show without blowing out.
If you have a product that needs photographing properly, you can see more about my product photography for Suffolk businesses.