I had been chatting to good friends of mine, Deborah and Sarah, owners of The Store, Saxmundham for a while about their website and how it would be possible to update and give it some personality with just a few added photographs. Alongside Deborah and Sarah, The Store has six other lovely ladies working for them, all with a passion for clothing, accessories and homewares, and a wealth of knowledge enabling them to assist customers with anything they may require. It is this warmth and consideration of the customers needs that separates The Store from the same old, faceless high street chains, who generally aren’t known for such attention to detail and getting to know their customers personally. The ‘we’re the difference’ tagline was then born- and it was essential that this came across on the revamped website.
Thankfully the team at The Store are always up for some fun so it was suggested that we should all go up to the studio for a group photo shoot, and begin the process of bringing some personality to their online presence. We had a great evening and as a result this photo is now being used to promote The Store’s wonderful team. Even if it simply allows a potential customer to put a face to the voice at the other end of the phone, a great image of the people behind the brand always allows a customer to connect with greater trust. I’m sure you’ll agree their warmth and energy shines through here, separating them from the generic and the characterless stores up and down the country.
For more examples of my commercial work please click here.