The Sail Loft
The modern and inviting Sail Loft in Southwold makes for some wonderful photographs, so I was thrilled when asked by Johnny, also of The Bell at Sax, if I could take some interior and external shots to promote his new business venture.
The Sail Loft is a great example of what happens when everything just works! Great food, attentive service, a modern but inviting environment and a welcoming and warm atmosphere results in a fantastic experience for the customer, and a really successful business. The interior has such an interesting industrial yet super comfy feel, and its modern decor in no way makes it feel intimidating. In a unique position in Southwold on the harbour road the restaurant benefits from its own car park with another large car park next door. Literally a stones throw from the beach I predict this to be a mecca in the summer with tourists and locals alike, and a sanctuary in the winter after a brisk walk on the beach.
Website and Social Media
Primarily, these photographs are for The Sail Loft’s online booking page but will also be used elsewhere on the website and on social media. In this day and age you can not underestimate the importance of strong visual advertising. We no longer just use the image in a physical brochure but on a website and throughout social media, which are becoming key factors in influencing potential customers. For most businesses, having the ability to pick a photograph from a large stock of pictures that suits a specific tweet or Facebook post is an invaluable tool and asset, enabling quicker and higher quality promotion. Photography is also a powerful way of conveying your message to clients. Quite often the customers attention will be caught by seeing an image rather than a body of text, and can be used to tell a story that hundreds of words cannot. For more examples of my commercial work click here.
I am thoroughly looking forward to stage two of the project and revisiting The Sail Loft when the new bedrooms have been completed. I have already had the privilege of having a quick guided tour upstairs and it is going to look fantastic once it’s up and running. The rooms are hoping to be finished May/June, just in time for peak season in Southwold.