On Saturday 25th November 2017, father-daughter duo John Omerod and Clare Jackson officially opened the doors to Slate, Aldeburgh, and introduced their new store in Southwold. A specialist cheese retailer and delicatessen, Slate champions cheese made in East Anglia as well as offering a growing range of quality cheeses from all over Britain and Europe.
Prior to John and Clare taking over in January 2017, the Aldeburgh shop had been run for a decade by the lovely Claire Bruce-Clayton and Richard Lawson, under the name Lawson’s Deli. Slate customers may notice a few familiar faces, as many members of the Slate team worked at Lawson’s Deli! The delicatessen was phenomenal (certainly one of the best in Suffolk, in my opinion!) and the shop had been a particular favorite of mine, so I was thrilled when Clare contacted me in early November to invite me to the launch party for Slate, the Friday night before the official opening.
My brief was a simple one; to capture the evening and showcase the launch of Slate, which I had great fun doing!
The Friday night launch party was a rip-roaring success, featuring all the great and good from Aldeburgh and the surrounding towns and villages and aided by manager Nico De Villiers, who is well-known by the locals and, of course, a big part of the business.
It was fantastic to be a part of the occasion and see the magnificent job Clare and John have done in fully refurbishing and rebranding the deli. The shop looked stunning; it was beautifully decorated, the branding was spot-on, and with artisan cheese forming the core of the business, both shops boast a magnificent ‘wall of cheese’!
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